Cape Point Capital Partners Expands C4 Brand Platform With Launch of C4 Promotional Products Division
C4 Belts, acquired by Cape Point in 2023 and a longstanding leader in the equestrian retail market with hundreds of retail partners across the United States and Canada, extends into business-to-business promotional products and corporate gifting.
Cape Point Capital Partners today announced the launch of C4 Promotional Products, a new division of its C4 brand platform that extends the company's footprint from direct-to-consumer equestrian retail into the business-to-business promotional products and corporate gifting market. C4 Belts was acquired by Cape Point in 2023 and has since served as the firm's platform investment in the equestrian and accessories category.
C4 Belts is a longstanding equestrian brand widely regarded in the industry. Its signature interchangeable belt buckle and color-block webbing format has earned a loyal customer base across hunter and jumper, dressage, and Western riding communities. The brand is carried by hundreds of independent tack shops, equestrian retailers, and lifestyle stores across the United States and Canada, and remains one of the most recognized accessory brands in the equestrian space.
The launch of C4 Promotional Products applies the brand's existing manufacturing capability, design flexibility, and color-and-print customization to a new vertical. The promotional products and corporate gifting market is one of the largest B2B merchandise categories in North America, and C4's customizable accessory format adapts naturally to corporate gifting, conference giveaways, team apparel programs, and sponsorship merchandise.
The combined C4 platform, C4 Belts on the direct-to-consumer and retail side and C4 Promotional Products on the business-to-business side, is positioned to become Cape Point's roll-up base in the equestrian and accessories category. The firm plans to continue acquiring complementary brands and capabilities to expand the platform over time.
“C4 Belts was a great acquisition for us in 2023. A brand with real heritage, real retail distribution, and a product format that customers genuinely love. Adding the promotional products division opens up an entirely new growth lane that uses the same manufacturing capability and the same brand. The plan from here is to keep building the equestrian and accessories platform around it.”
About C4 Belts and C4 Promotional Products
C4 Belts is a longstanding direct-to-consumer equestrian accessories brand known for its interchangeable buckle and color-block belt format. The brand is carried by hundreds of independent tack shops, equestrian retailers, and lifestyle stores across the United States and Canada. C4 Promotional Products is the newly launched business-to-business division of the C4 platform, serving the promotional products, corporate gifting, and sponsorship merchandise market. The C4 platform was acquired by Cape Point Capital Partners in 2023.
About Cape Point Capital Partners
Cape Point Capital Partners is an operator-led private investment firm that acquires, operates, and scales businesses across industrial services, ecommerce, healthcare services, home services, defense and security, and transportation and logistics. The firm has completed 30+ acquisitions across six core verticals.
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Media Contact
Christian Johnson
Managing Partner, Cape Point Capital Partners