Our Story
Built by Operators, Not Financiers
We didn't start with a fund deck. We started with a product, a warehouse, and a vision to build something real.
The Beginning
From Zero to $45M
Christian Johnson didn't inherit a portfolio or raise a fund. He bootstrapped his first ecommerce company from the ground up — no acquisitions, no outside capital. Just a product, a laptop, and relentless execution. Within four years, that single brand grew into a vertically integrated operation spanning manufacturing, 3PL logistics, and direct-to-consumer sales.
By 2022, the portfolio company had reached over $45M in peak revenue. Christian built Kleeq as the operating engine behind it all, a full-service company that handled everything from media buying and creative production to finance, logistics, customer support, and technology. It grew to a 50-person team operating across 7 countries and today serves as the in-house growth engine behind every Cape Point acquisition.
After exiting the technology and brand assets in late 2022, Christian began deploying his own capital through Cape Point Capital Partners in 2023. Since then: 30+ acquisitions across six core verticals and a growing reputation as operators who protect founder legacies while scaling aggressively.
Key Milestones
Peak Revenue
Team Members
Countries
Acquisitions
Portfolio Enterprise Value
The team behind 30+ acquisitions across 6 sectors
Our Journey
The Road to Cape Point
The Bootstrap
First ecommerce brand founded from scratch. No acquisitions, no outside capital. A product, a laptop, and relentless execution.
Vertical Integration
Integrated into manufacturing and 3PL to control the full value chain, production through delivery.
The Growth Engine Is Born
Launched our full-service operating company, the shared team that now powers every Cape Point acquisition.
Peak & Exit
Reached peak scale and exited the technology and brand assets. 50 operators across 7 countries.
Cape Point Capital Founded
Cape Point Capital Partners established. First acquisitions closed with our own capital across ecommerce and adjacent verticals.
Sector Expansion
Entered defense & security and deepened the operator bench across the portfolio.
Exits & Scale
Two profitable exits. Invested in Secret Stories and launched the C4 Promotional Products division.
Platform Build-Out
Three platform acquisitions across three core verticals: Sentinel Africa Group formed in defense & security, a healthcare platform established, and the Rock On companies acquired in transportation & logistics.
Our Growth Engine
Extra Resources Behind Every Team
Every business we acquire plugs into our in-house growth engine, a shared team covering the functions a family-owned business rarely has in-house. It's the unfair advantage that lets us move faster, operate leaner, and scale harder than any traditional buyer.
Technology & IT
Web & app development, systems, analytics, data infrastructure
Marketing
Media buying, CRO, retention flows, email/SMS
Content & Creative
Content production, branding, photography, video
Sales & Customer Support
Inbound and outbound sales, call center, customer service
Finance & Accounting
Bookkeeping, FP&A, tax, treasury, compliance
Operations & HR
Supply chain, fulfillment, recruiting, back-office
Our Convictions
What We Believe
Operators, not spreadsheets
We've managed P&Ls, hired teams, and made payroll. We don't just model businesses, we've built them.
Founders deserve better
Most founders get one shot at an exit. We protect their legacy because we've been in their shoes.
Institutional rigor, entrepreneurial speed
We move fast, make hard decisions early, and deploy resources from day one.
Long-term conviction
We don't flip assets. We buy businesses we want to own and operate for the long term.
Ready to Talk?
Whether you're exploring an exit, looking for an operating partner, or want to learn more about how we work — we'd love to hear from you.