Creative Strategist, UGC & Paid Ads

We are looking for a Creative Strategist to own the creative side of paid social across multiple DTC brands: what we test, who creates it, and why it wins. You will run the UGC pipeline end to end and turn performance data into the next round of winning ads.

You will be responsible for:

• Own the creative testing roadmap across Meta and TikTok for multiple DTC brands
• Source, brief, and manage UGC creators; build a repeatable creator pipeline
• Write ad concepts, hooks, and scripts grounded in customer research and comment mining
• Partner with media buyers on performance reads: what to iterate, kill, or scale
• Direct editors on cutdowns, variations, and hook swaps
• Maintain a creative library and document winning angles by brand
• Track creative-level metrics: thumbstop, hold rate, CTR, CPA, ROAS

• 3+ years in creative strategy for DTC ecommerce, in-house or agency
• A portfolio of paid social ads you conceived that spent real budget profitably
• Fluent in Meta and TikTok ad formats, trends, and native styles
• Hands-on UGC experience: sourcing creators, writing briefs, managing delivery
• Comfortable reading performance dashboards and letting data pick winners
• Strong writing: hooks, scripts, and briefs that editors and creators can execute without hand-holding

Multiple brands, real budgets, and a team that ships fast. Your ideas go from brief to live spend in days, and you see exactly how they perform. No layers, no committees.